When you make customers jump through hoops, negative things are bound to happen. One of those negative things is customers eventually stop jumping. When that happens, it shouldn’t be any big surprise. That is the main point of Cass Sunstein’s book , Sludge: What Stops Us from Getting Things Done and What to Do About It. The book rarely mentions the word “customer.” But make no mistake. The book’s 153 pages are about the many ways in which sludge—those pesky hoops that compani

By Stephanie Thum, CCXP Show of hands. Who’s setting business priorities for 2022? How the world understands customer and employee...

Hi, friends! I'm so excited to share with you my new collaboration with SAGE Publishing, the global academic publisher of books,...

Podcasts, blogs, reports, and books are great for staying sharp on the fundamentals and trends in customer experience management (CX). On...

Hello, friends! I am so happy to announce the trademark for Practical CX® is now fully registered and protected in the United States of America, via the U.S. Patent and Trademark Office. Practical CX® launched in October 2019 to help companies and government organizations implement practical approaches to their customer experience and digital marketing aspirations. A registered trademark represents a commitment to continuing the journey. Thank you to my family and friends, an

The White House's updated CX accountability framework adds equity and updates the definition of CX in the U.S. federal government. Here...

Too many rules and too much sludge can lead to a host of negative employee and customer experiences. Sludge audits can help attach a dollar cost to the customer and employee pain. Some years ago, I worked with a superstar sales executive. She frequently traveled the United States meeting with clients. One day over lunch she mentioned she had never submitted a travel expense reimbursement form to the company we worked for. I was surprised. We all know how expensive travel can

How are customers and employees really doing right now? What are they saying about their experiences? How are business leaders flexing their approaches, metrics, and measurements to stay on the pulse of experiences? Plenty of companies are out there asking these questions right now, people are responding, and the results are coming out fast in the way of reports filled with interesting nuggets, statistics, and ideas worthy of going into your knowledge arsenal. Here are five t

If you work in or around customer experience, there’s a phrase you’ve undoubtedly seen 1,000 times on social media: “A great employee...

How does innovation change on virtual and hybrid teams? What should leaders do to foster innovation with their teams? Here are my ideas....

Collecting customer feedback has become a mainstay for companies that want to reap the benefits of customer-centricity. There are now more ways and more tools to collect customer feedback than ever before! But one of the biggest mistakes many organizations make is assuming that customers should just know—without the benefit of your communication—what you are doing with their feedback. Feedback can be rich with ideas for: Business development. Managing business and operational

Great customer experiences are deliberately designed. The same is true for your employee communication systems. But! The question on this...

It's time to compare notes, friends! What: A Tweetchat hosted by Mitel Co-Hosts: Billie Hartless and Andy Grant of Mitel, and me When:...

So much has changed about customer experience, but some things will never go out of style, like saying thank you to customers and...

Surprise! I never expected in a million years that my little Dictionary of U.S. Federal Government Customer Experience Terms, Phrases,...

We have learned a lot about virtual teams over the past few years. Now we need to understand hybrid teams. Hybrid teams are fluid. Some...

Data breaches, hacks, and leaks have become so ridiculously common that sometimes you can't help but wonder, "Should customers just expect to have their data stolen as part of their experience with a company?" If you’ve replaced your credit card over the past few years due to a breach or two or three, then it is possible you have wondered the same thing. No industry has been immune to data breaches. Tens of millions of customers have had their personal bank account numbers, c

Is it ever possible to have too many communication tools at work? There are a lot of ways to think about this, and opinions can vary. For...

“Great customer experience” is a common business term now. Everybody understands it. So the question on this Mitel Minute is: How do you...

Show of hands, who is coming up for air now that we're powering through 2021? Many of us have been in a full sprint with our work and...