Stephanie Thum, CCXP
Customer fury, narcissism, and digital vigilantism: 5 studies on the stormy side of CX
Most of us would prefer to love our customers, but the feeling isn’t always mutual. Customers can be unruly. They can hate your brand,...
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Stephanie Thum, CCXP
- May 17, 2021
- 4 min
Customer Expectations Are Changing. But These 7 Things Haven’t Changed About Customer Experience.
Sometimes it seems like everything has changed in CX. But some things have not changed. Here are 7 examples.
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Stephanie Thum, CCXP
- May 10, 2021
- 3 min
PegaWorld iNspire: 5 Customer Experience Session Replays You Really Shouldn’t Miss
This blog post is sponsored by Pegasystems. Peace out, PegaWorld 2021! Your virtual event gave us colorful branding, lively...
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Stephanie Thum, CCXP
- Mar 24, 2021
- 3 min
New Research: 4 Ways Marketers Can Use Online Customer Reviews to Unleash Sales Opportunities
These customer-written, public gems are about far more than just words on a screen.
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Stephanie Thum, CCXP
- Dec 22, 2020
- 4 min
Power Up: Expert Tips to Supercharge Your CX in 2021
Show of hands, who’s ready for a CX recharge in 2021? The good news is, when you're setting priorities for your business in 2021, there...
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Stephanie Thum, CCXP
- Nov 18, 2020
- 4 min
Privacy-Centric Vs. Personalized Customer Experiences: The New Balancing Act for CX
There are two big conversations happening about customer experience right now. There’s one conversation about data privacy being most...
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Stephanie Thum, CCXP
- Jul 18, 2020
- 3 min
Want to improve customer experience? Start with content!
This article originally appeared on The Future of Customer Engagement and Experience. Communication is fundamental to customer...
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Stephanie Thum, CCXP
- Jul 13, 2020
- 4 min
B2B Influencer Marketing: They Can Own Your Brand Better Than You
If you’re someone who bristles when they hear the term “influencer marketing” and the thought of collaborating with an influencer in your...
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Stephanie Thum, CCXP
- Jun 25, 2020
- 3 min
COVID19 E-Commerce Stats Are Staggering. What Now for Businesses?
This article originally appeared on The Future of Customer Engagement and Experience. Mind-blowing. Eyebrow-raising. Staggering. No...
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Stephanie Thum, CCXP
- Jan 14, 2020
- 4 min
Wait and See: Four Ways To Keep The Customer Experience Going When Uncertainty Looms
This post and video were originally created for SAP and appeared on DigitalistMag.com. “Wait and see.” That phrase can be like a huge,...
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