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When CX Deceives: Leadership, Dark Patterns, and Ethical Responsibility
Dark patterns and CX ethics have never been a part of the CX leader's scope of practice. It's time for that to change.

Stephanie Thum, Ph.D., CCXP
Mar 272 min read


New Research: Balancing the Practical Ethics of Sludge in Government Customer Experience
Research on balancing the practical ethics of sludge in government customer experience, program design, and delivery.

Stephanie Thum, Ph.D., CCXP
Mar 242 min read


Dark Patterns vs. Customer Experience Efficiency: HP’s Hold-Time Controversy
When HP intentionally added 15-minute support hold times, backlash followed. Here’s the leadership lesson about balancing customer experience, efficiency, and trust.

Stephanie Thum, Ph.D., CCXP
Mar 152 min read


Experience Rules by Michael Hinshaw and Diane Magers: A Customer Experience Book Review
If you're building your CX bookshelf in 2026, Experience Rules is one for your list.

Stephanie Thum, Ph.D., CCXP
Jan 312 min read


When the Box Finally Arrives: Launching The Sage Works Guide to Global Leadership
Unboxing the author's copies of my new book, the Sage Works Guide to Global Leadership

Stephanie Thum, Ph.D., CCXP
Jan 303 min read


Influencer Marketing, PR, and ESG Principles: When Brand Trips Backfire
A new, peer-reviewed teaching case balances influencer marketing, PR, ESG principles, and ethics.

Stephanie Thum, Ph.D., CCXP
Jan 272 min read


Your First Customer Experience Book Read of 2026 Should Be Hold
A brief review of the book Hold by Amas Tenumah from a customer experience leadership lens.

Stephanie Thum, Ph.D., CCXP
Jan 151 min read


Dark Patterns and CX Ethics: What the Amazon Prime Case Reveals About Customer Experience Leadership
Explore how Amazon’s dark patterns case exposes deeper ethical issues in customer experience and how virtue ethics can guide CX leadership.

Stephanie Thum, Ph.D., CCXP
Oct 19, 20252 min read


Customer Experience Ethics in the Spotlight: Amazon’s $2.5B Dark Patterns Settlement with the FTC
The $2.5 billion Amazon "dark patterns" settlement illuminates deep ethical CX questions.

Stephanie Thum, Ph.D., CCXP
Sep 29, 20253 min read


When Sludge Becomes CX Strategy: Bureaucratic Harm as a Leadership Communication Issue?
Sludge is more than a nuisance. It's a communication choice made by leadership. Sometimes it isn't intentional. Sometimes it is.

Stephanie Thum, Ph.D., CCXP
Jul 4, 20252 min read


Building CX-Savvy Agencies: Notes from the GovLoop CX Community of Practice Webinar
While government agencies aren’t profit-driven, their leaders are still often held to business standards that mirror those in the private sector. That's why CX matters to everyone.

Stephanie Thum, Ph.D., CCXP
Apr 18, 20254 min read


Art Basel & Hong Kong Tourism Board: Rethinking Customer Experience Through a Novel Business Partnership
In 2024, a business partnership between Art Basel and the Hong Kong Tourism Board (HKTB) became a master class in CX and marketing.

Stephanie Thum, Ph.D., CCXP
Apr 2, 20251 min read


How Dollar General Employees Flexed Their Followership Muscles, Demanded Safety on the Job, and Won
Photo of a protest, protesters have their arms raised and fists in the air. Imagine walking into your workplace and facing blocked exits,...

Stephanie Thum, Ph.D., CCXP
Mar 4, 20251 min read


What OpenAI’s Leadership Crisis Taught the World About Followership
In November 2023, OpenAI's threatened employee walkout after the board's firing of Sam Altman turned into a master class in followership.

Stephanie Thum, Ph.D., CCXP
Feb 12, 20252 min read


Seven Wins & Wipeouts: A Look Back at Customer Experience in 2024
Updated December 21, 2024 Customer experience (CX) has had its share of highs and lows in 2024—a roller coaster ride of triumphs that deserve celebration and failures that serve as cautionary tales. These seven nuggets stand out as critical moments, showing what works, what doesn’t, what's promising, and where brands can do better. Wipeout: Chocolate Backlash in Glasgow Willy Wonka is a pop culture touchstone of color and wonder, but a big event heralded as an immersive “Will

Stephanie Thum, Ph.D., CCXP
Dec 9, 20244 min read


Click to Cancel? Not So Fast, Says Industry…
CX friends and enthusiasts, you didn’t really think it’d be that simple, did you? In mid-October, the U.S. Federal Trade Commission (FTC) announced its much-anticipated “ Click to Cancel ” rule, aimed at making life a bit easier for millions of customers. You may have noticed a wave of celebratory posts about it on social media. The rule’s goal? To ensure that, from a customer’s perspective, canceling a subscription is just as easy as signing up for one. If you can subscribe

Stephanie Thum, Ph.D., CCXP
Oct 24, 20243 min read


Reality Check: The White House’s New CX Memo Spotlights Bad CX, But Isn’t the Regulatory Crackdown Some Hoped For
The White House's New Time is Money Memo Spotlights Bad CX But Isn't the Regulatory Crackdown Some Hoped For

Stephanie Thum, Ph.D., CCXP
Aug 13, 20243 min read


3 New Industry Reports Track What Matters to the Candidate Experience and How Companies Are Measuring Up
Job candidates, like customers, are human beings who shape their perceptions of an organization based on their experiences.

Stephanie Thum, Ph.D., CCXP
Aug 8, 20244 min read


Is Your CX Strategy Ethically Sound? 3 Major Cases to Consider
CX professionals can help build a future where exceptional customer experiences go hand-in-hand with ethical business practices.

Stephanie Thum, Ph.D., CCXP
Jun 17, 20242 min read


From CX Basics to CX Brilliance: Why Circular Design is a New Must-Have Skill for CX Pros
Customer experience (CX) professionals have complex jobs. In the C-suite, they carry the torch for customers while balancing what is best...

Stephanie Thum, Ph.D., CCXP
Mar 3, 20243 min read
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