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Why Aren't We Talking About Ethical Leadership When We Talk About Dark Patterns?
We're talking about dark patterns now more than ever, focusing on deceptive design and court cases. But one question remains oddly absent from the conversation: Where are the ethical organizational leaders?

Stephanie Thum, Ph.D., CCXP
Jul 53 min read


Surprise and Delight? It's a Customer Journey Without Traps
“Surprise and delight” isn’t really a perk or a flourish like we often associate with the "surprise and delight" term in CX. It’s when a process doesn’t hide traps.

Stephanie Thum, Ph.D., CCXP
Jun 281 min read


Getting Government Unstuck: A Behavioral Science View From The Hague
Employee experience takeaways from my speaking trip to the OECD's recent behavioral science meeting at The Hague.

Stephanie Thum, Ph.D., CCXP
May 242 min read


When CX Deceives: Leadership, Dark Patterns, and Ethical Responsibility
Dark patterns and CX ethics have never been a part of the CX leader's scope of practice. It's time for that to change.

Stephanie Thum, Ph.D., CCXP
Mar 272 min read


New Research: Balancing the Practical Ethics of Sludge in Government Customer Experience
Research on balancing the practical ethics of sludge in government customer experience, program design, and delivery.

Stephanie Thum, Ph.D., CCXP
Mar 242 min read


Dark Patterns vs. Customer Experience Efficiency: HP’s Hold-Time Controversy
When HP intentionally added 15-minute support hold times, backlash followed. Here’s the leadership lesson about balancing customer experience, efficiency, and trust.

Stephanie Thum, Ph.D., CCXP
Mar 152 min read


Experience Rules by Michael Hinshaw and Diane Magers: A Customer Experience Book Review
If you're building your CX bookshelf in 2026, Experience Rules is one for your list.

Stephanie Thum, Ph.D., CCXP
Jan 312 min read


Your First Customer Experience Book Read of 2026 Should Be Hold
A brief review of the book Hold by Amas Tenumah from a customer experience leadership lens.

Stephanie Thum, Ph.D., CCXP
Jan 151 min read


Dark Patterns: What the Amazon Prime Case Illuminates About CX and Ethical Leadership
Explore how Amazon’s dark patterns case exposes deeper ethical issues in customer experience and how virtue ethics can guide CX leadership.

Stephanie Thum, Ph.D., CCXP
Oct 19, 20252 min read


Customer Experience Ethics in the Spotlight: Amazon’s $2.5B Dark Patterns Settlement with the FTC
The $2.5 billion Amazon "dark patterns" settlement illuminates deep ethical CX questions.

Stephanie Thum, Ph.D., CCXP
Sep 29, 20253 min read


When Sludge Becomes CX Strategy: Bureaucratic Harm as a Leadership Communication Issue?
Sludge is more than a nuisance. It's a communication choice made by leadership. Sometimes it isn't intentional. Sometimes it is.

Stephanie Thum, Ph.D., CCXP
Jul 4, 20252 min read


Building CX-Savvy Agencies: Notes from the GovLoop CX Community of Practice Webinar
While government agencies aren’t profit-driven, their leaders are still often held to business standards that mirror those in the private sector. That's why CX matters to everyone.

Stephanie Thum, Ph.D., CCXP
Apr 18, 20254 min read


Seven Wins & Wipeouts: A Look Back at Customer Experience in 2024
Updated December 21, 2024 Customer experience (CX) has had its share of highs and lows in 2024—a roller coaster ride of triumphs that deserve celebration and failures that serve as cautionary tales. These seven nuggets stand out as critical moments, showing what works, what doesn’t, what's promising, and where brands can do better. Wipeout: Chocolate Backlash in Glasgow Willy Wonka is a pop culture touchstone of color and wonder, but a big event heralded as an immersive “Will

Stephanie Thum, Ph.D., CCXP
Dec 9, 20244 min read


Click to Cancel? Not So Fast, Says Industry…
You may have seen a wave of celebratory posts about it on social media: in mid-October, the U.S. Federal Trade Commission (FTC) announced its much-anticipated “Click to Cancel” rule, aimed at making life a bit easier for millions of customers. The rule’s goal? To ensure that, from a customer’s perspective, canceling a subscription is just as easy as signing up for one. If you can subscribe with a click, then you should be able to unsubscribe the same way—without wading throug

Stephanie Thum, Ph.D., CCXP
Oct 24, 20243 min read


Reality Check: The White House’s New CX Memo Spotlights Bad CX, But Isn’t the Regulatory Crackdown Some Hoped For
The White House's New Time is Money Memo Spotlights Bad CX But Isn't the Regulatory Crackdown Some Hoped For

Stephanie Thum, Ph.D., CCXP
Aug 13, 20243 min read


Is Your CX Strategy Ethically Sound? 3 Major Cases to Consider
CX professionals can help build a future where exceptional customer experiences go hand-in-hand with ethical business practices.

Stephanie Thum, Ph.D., CCXP
Jun 17, 20242 min read


Building Influence: Why Circular Design is a New Must-Have Skill for CX Pros
Circular design is becoming a must-have new skill for CX pros because it helps to build knowledge of their industry and thus, internal influence for performing as a leader.

Stephanie Thum, Ph.D., CCXP
Mar 3, 20243 min read


Igniting Creativity: Balancing a 9-to-5 and a CX Passion Project
Juggling a 9-to-5 and a passion project can ignite one’s creativity. Even as I've been exploring another professional world away from CX...

Stephanie Thum, Ph.D., CCXP
Jan 16, 20241 min read


Decoding Government CX Acronyms: A Revised Guide for Practitioners and Consultants - Available in January on Amazon
Hello, friends and colleagues! Almost three years after publishing my Dictionary of U.S. Federal Government Terms, Phrases, and Acronyms,...

Stephanie Thum, Ph.D., CCXP
Dec 23, 20232 min read


CX Ignored: Unraveling the Unwritten Rules of Customer Sludge
There are a few well-known but unwritten beacons in customer experience. Here’s one: Don’t give customers the runaround on purpose to benefit your cash flow. Example: Setting up an easy, one-click way for customers to subscribe to your services online. Then, to cancel the same subscription, customers are forced to call a contact center where representatives have been trained to do anything but immediately process the cancellation request. It seems like it should be the ex

Stephanie Thum, Ph.D., CCXP
Dec 22, 20232 min read
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