top of page

Search


Influencer Marketing, PR, and ESG Principles: When Brand Trips Backfire
A new, peer-reviewed teaching case balances influencer marketing, PR, ESG principles, and ethics.

Stephanie Thum, Ph.D., CCXP
Jan 272 min read


Building Influence: Why Circular Design is a New Must-Have Skill for CX Pros
Circular design is becoming a must-have new skill for CX pros because it helps to build knowledge of their industry and thus, internal influence for performing as a leader.

Stephanie Thum, Ph.D., CCXP
Mar 3, 20243 min read
bottom of page