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When CX Deceives: Leadership, Dark Patterns, and Ethical Responsibility
Dark patterns and CX ethics have never been a part of the CX leader's scope of practice. It's time for that to change.

Stephanie Thum, Ph.D., CCXP
Mar 272 min read


New Research: Balancing the Practical Ethics of Sludge in Government Customer Experience
Research on balancing the practical ethics of sludge in government customer experience, program design, and delivery.

Stephanie Thum, Ph.D., CCXP
Mar 242 min read


Dark Patterns vs. Customer Experience Efficiency: HP’s Hold-Time Controversy
When HP intentionally added 15-minute support hold times, backlash followed. Here’s the leadership lesson about balancing customer experience, efficiency, and trust.

Stephanie Thum, Ph.D., CCXP
Mar 152 min read


Experience Rules by Michael Hinshaw and Diane Magers: A Customer Experience Book Review
If you're building your CX bookshelf in 2026, Experience Rules is one for your list.

Stephanie Thum, Ph.D., CCXP
Jan 312 min read


When the Box Finally Arrives: Launching The Sage Works Guide to Global Leadership
Unboxing the author's copies of my new book, the Sage Works Guide to Global Leadership

Stephanie Thum, Ph.D., CCXP
Jan 303 min read


Your First Customer Experience Book Read of 2026 Should Be Hold
A brief review of the book Hold by Amas Tenumah from a customer experience leadership lens.

Stephanie Thum, Ph.D., CCXP
Jan 151 min read


Customer Experience Ethics in the Spotlight: Amazon’s $2.5B Dark Patterns Settlement with the FTC
The $2.5 billion Amazon "dark patterns" settlement illuminates deep ethical CX questions.

Stephanie Thum, Ph.D., CCXP
Sep 29, 20253 min read


When Sludge Becomes CX Strategy: Bureaucratic Harm as a Leadership Communication Issue?
Sludge is more than a nuisance. It's a communication choice made by leadership. Sometimes it isn't intentional. Sometimes it is.

Stephanie Thum, Ph.D., CCXP
Jul 4, 20252 min read


Building CX-Savvy Agencies: Notes from the GovLoop CX Community of Practice Webinar
While government agencies aren’t profit-driven, their leaders are still often held to business standards that mirror those in the private sector. That's why CX matters to everyone.

Stephanie Thum, Ph.D., CCXP
Apr 18, 20254 min read


What OpenAI’s Leadership Crisis Taught the World About Followership
In November 2023, OpenAI's threatened employee walkout after the board's firing of Sam Altman turned into a master class in followership.

Stephanie Thum, Ph.D., CCXP
Feb 12, 20252 min read


Seven Wins & Wipeouts: A Look Back at Customer Experience in 2024
Updated December 21, 2024 Customer experience (CX) has had its share of highs and lows in 2024—a roller coaster ride of triumphs that deserve celebration and failures that serve as cautionary tales. These seven nuggets stand out as critical moments, showing what works, what doesn’t, what's promising, and where brands can do better. Wipeout: Chocolate Backlash in Glasgow Willy Wonka is a pop culture touchstone of color and wonder, but a big event heralded as an immersive “Will

Stephanie Thum, Ph.D., CCXP
Dec 9, 20244 min read


Reality Check: The White House’s New CX Memo Spotlights Bad CX, But Isn’t the Regulatory Crackdown Some Hoped For
The White House's New Time is Money Memo Spotlights Bad CX But Isn't the Regulatory Crackdown Some Hoped For

Stephanie Thum, Ph.D., CCXP
Aug 13, 20243 min read


Decoding Government CX Acronyms: A Revised Guide for Practitioners and Consultants - Available in January on Amazon
Hello, friends and colleagues! Almost three years after publishing my Dictionary of U.S. Federal Government Terms, Phrases, and Acronyms,...

Stephanie Thum, Ph.D., CCXP
Dec 23, 20232 min read


When great government CX pep talks come in the form of a celebrity blog post
Sometimes the biggest inspirations come in the form of blog posts. Earlier this month, Melinda French Gates posted an article on the Bill and Melinda Gates Foundation website that made my heart pitter-patter. It was so inspirational that I recommend every government #CX pro moves it to the top of their own reading list: Link . “…after three years of prototyping, digesting 1,800 pages of federal and state regulations, prototyping again, and pilot testing, Michigan rolled out

Stephanie Thum, Ph.D., CCXP
Oct 23, 20222 min read


Digital Transformation Leadership: Making the Case for Followership. (Yes, followership!)
“Followership is not a term of weakness, but the condition that permits leadership to exist and gives it strength.” -Ira Chaleff, The Courageous Follower There’s no shortage of advice out there on digital transformation leadership. Digital transformation followership , on the other hand… not so much. But here’s the thing. Companies and their leaders can’t flourish in today’s business environment without follower support. Leaders need followers to buy in, evangelize, and suppo

Stephanie Thum, Ph.D., CCXP
Feb 1, 20224 min read


Customer fury, narcissism, and digital vigilantism: 5 studies on the stormy side of CX
Most of us would prefer to love our customers, but the feeling isn’t always mutual. Customers can be unruly. They can hate your brand, openly or privately. They can ignite social media firestorms with a single click on a smartphone. The risk only grows in complexity when employees can get burned out and lose faith in your brand. Understanding why is a solid step toward getting in front of the problems. Here are five recent peer-reviewed scholarly studies on the stormy side of

Stephanie Thum, Ph.D., CCXP
Jan 3, 20222 min read


U.S. Federal Government CX: A Roundup of Stuff to Know, Beyond the New Presidential EO
President Biden’s new executive order (EO) on customer experience lit up the social streams like nothing I’ve seen in quite some time. That made me happy. It’s no secret that I’m a fan of the CX work being done in government—all governments. I held one of the U.S. federal government’s first agency-level CX leadership roles way back when… during the Obama administration. Since leaving government, I’ve advised colleagues and clients on the technicalities of U.S. federal govern

Stephanie Thum, Ph.D., CCXP
Dec 17, 20213 min read


Book review: Why the most important customer experience book of 2022 is a book about sludge.
When you make customers jump through hoops, negative things are bound to happen. One of those negative things is customers eventually stop jumping. When that happens, it shouldn’t be any big surprise. That is the main point of Cass Sunstein’s book , Sludge: What Stops Us from Getting Things Done and What to Do About It. The book rarely mentions the word “customer.” But make no mistake. The book’s 153 pages are about the many ways in which sludge—those pesky hoops that compani

Stephanie Thum, Ph.D., CCXP
Dec 13, 20214 min read


Tips, Tools, and Tech for Better CX in 2022: Ten Leaders Weigh In
By Stephanie Thum, CCXP Show of hands. Who’s setting business priorities for 2022? How the world understands customer and employee...

Stephanie Thum, Ph.D., CCXP
Nov 22, 20213 min read


Showcasing CX Excellence: Submit Your Business Case Study to SAGE Publishing for Academic Use
Hi, friends! I'm so excited to share with you my new collaboration with SAGE Publishing, the global academic publisher of books,...

Stephanie Thum, Ph.D., CCXP
Oct 21, 20212 min read
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