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When Sludge Becomes CX Strategy: Bureaucratic Harm as a Leadership Communication Issue?
Sludge is more than a nuisance. It's a communication choice made by leadership. Sometimes it isn't intentional. Sometimes it is.

Stephanie Thum, Ph.D., CCXP
Jul 42 min read


Building CX-Savvy Agencies: Notes from the GovLoop CX Community of Practice Webinar
While government agencies aren’t profit-driven, their leaders are still often held to business standards that mirror those in the private sector. That's why CX matters to everyone.

Stephanie Thum, Ph.D., CCXP
Apr 183 min read


Seven Wins & Wipeouts: A Look Back at Customer Experience in 2024
Updated December 21, 2024 Customer experience (CX) has had its share of highs and lows in 2024—a roller coaster ride of triumphs that deserve celebration and failures that serve as cautionary tales. These seven nuggets stand out as critical moments, showing what works, what doesn’t, what's promising, and where brands can do better. Wipeout: Chocolate Backlash in Glasgow Willy Wonka is a pop culture touchstone of color and wonder, but a big event heralded as an immersive “Will

Stephanie Thum, Ph.D., CCXP
Dec 9, 20244 min read


Reality Check: The White House’s New CX Memo Spotlights Bad CX, But Isn’t the Regulatory Crackdown Some Hoped For
The White House's New Time is Money Memo Spotlights Bad CX But Isn't the Regulatory Crackdown Some Hoped For

Stephanie Thum, Ph.D., CCXP
Aug 13, 20243 min read


Decoding Government CX Acronyms: A Revised Guide for Practitioners and Consultants - Available in January on Amazon
Hello, friends and colleagues! Almost three years after publishing my Dictionary of U.S. Federal Government Terms, Phrases, and Acronyms,...

Stephanie Thum, Ph.D., CCXP
Dec 23, 20232 min read


When great government CX pep talks come in the form of a celebrity blog post
Sometimes the biggest inspirations come in the form of blog posts. Earlier this month, Melinda French Gates posted an article on the Bill and Melinda Gates Foundation website that made my heart pitter-patter. It was so inspirational that I recommend every government #CX pro moves it to the top of their own reading list: Link . “…after three years of prototyping, digesting 1,800 pages of federal and state regulations, prototyping again, and pilot testing, Michigan rolled out

Stephanie Thum, Ph.D., CCXP
Oct 23, 20222 min read


U.S. Federal Government CX: A Roundup of Stuff to Know, Beyond the New Presidential EO
President Biden’s new executive order (EO) on customer experience lit up the social streams like nothing I’ve seen in quite some time. That made me happy. It’s no secret that I’m a fan of the CX work being done in government—all governments. I held one of the U.S. federal government’s first agency-level CX leadership roles way back when… during the Obama administration. Since leaving government, I’ve advised colleagues and clients on the technicalities of U.S. federal govern

Stephanie Thum, Ph.D., CCXP
Dec 17, 20213 min read


Book review: Why the most important customer experience book of 2022 is a book about sludge.
When you make customers jump through hoops, negative things are bound to happen. One of those negative things is customers eventually stop jumping. When that happens, it shouldn’t be any big surprise. That is the main point of Cass Sunstein’s book , Sludge: What Stops Us from Getting Things Done and What to Do About It. The book rarely mentions the word “customer.” But make no mistake. The book’s 153 pages are about the many ways in which sludge—those pesky hoops that compani

Stephanie Thum, Ph.D., CCXP
Dec 13, 20214 min read


Tips, Tools, and Tech for Better CX in 2022: Ten Leaders Weigh In
By Stephanie Thum, CCXP Show of hands. Who’s setting business priorities for 2022? How the world understands customer and employee...

Stephanie Thum, Ph.D., CCXP
Nov 22, 20213 min read


Government CX is Maturing: Highlights from the White House's Refreshed CX Accountability Framework
The White House's updated CX accountability framework adds equity and updates the definition of CX in the U.S. federal government. Here...

Stephanie Thum, Ph.D., CCXP
Sep 3, 20213 min read


Sludge Audits: Calculating the Costs of Painful, Time-Consuming Employee & Customer Experiences
Too many rules and too much sludge can lead to a host of negative employee and customer experiences. Sludge audits can help attach a dollar cost to the customer and employee pain. Some years ago, I worked with a superstar sales executive. She frequently traveled the United States meeting with clients. One day over lunch she mentioned she had never submitted a travel expense reimbursement form to the company we worked for. I was surprised. We all know how expensive travel can

Stephanie Thum, Ph.D., CCXP
Aug 9, 20214 min read


Dictionary of U.S. Government CX Terms and Acronyms is a "Best CX Book of 2021"
Surprise! I never expected in a million years that my little Dictionary of U.S. Federal Government Customer Experience Terms, Phrases,...

Stephanie Thum, Ph.D., CCXP
Jul 1, 20211 min read


PegaWorld iNspire: 5 Customer Experience Session Replays You Really Shouldn’t Miss
This blog post is sponsored by Pegasystems. Peace out, PegaWorld 2021! Your virtual event gave us colorful branding, lively...

Stephanie Thum, Ph.D., CCXP
May 10, 20213 min read


Decoding Government Customer Experience Acronyms: A New Guide for Practitioners and Consultants
Hello, friends and colleagues! I have some news about one of my recent projects! Dictionary of U.S. Federal Government Terms, Phrases,...

Stephanie Thum, Ph.D., CCXP
Feb 5, 20212 min read


Harmful Red Tape & the Menace to Customer, Employee, and Supplier Experience
When Wendy Beban and her team got the chance to slash some red tape for the citizens and employees of Auckland, New Zealand, they charged at the problem like champs. Back then, if you wanted to report something as simple as a broken public park bench to the city, you had to call a government contact center, send a message to a generic government e-mail address, or go see someone at a government office, in person. That interaction then set off a 55-step manual business process

Stephanie Thum, Ph.D., CCXP
Jan 26, 20214 min read


About that Call for a Federal Chief Customer Officer…
There’s no shortage of special interest groups in the U.S. that want to get the attention of the Biden-Harris administration right now....

Stephanie Thum, Ph.D., CCXP
Dec 11, 20203 min read


Conquering Paper, Red Tape, and Resistance to Change on the Way to IT Modernization
This blog post is sponsored by Pegasystems. Can we talk about red tape for just a minute? Because government is well-known for adding it...

Stephanie Thum, Ph.D., CCXP
Oct 28, 20203 min read


Improving CX In the U.S. Government: What Role Do the Watchdogs Play?
One of my most admired old bosses, a government agency leader, had a saying. “’Sometime next week’ is not a deadline! Be specific! What...

Stephanie Thum, Ph.D., CCXP
Oct 12, 20202 min read


How Auckland Council Scored a Win for Government Customer Experience
Here’s the thing about customer experience wins in government: They’re rare. And when they do happen, they’re usually not as sexy as...

Stephanie Thum, Ph.D., CCXP
Aug 3, 20204 min read


Inspectors With Influence: How Watchdogs Sway Customer Experience Mindsets in the U.S. Government
If you've ever had to wait in line to pay longer than you spent actually shopping in a store, then you know there are few, if any...

Stephanie Thum, Ph.D., CCXP
Jul 28, 20203 min read
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