• Stephanie Thum, CCXP

SAGE Publishing: Call for CX Business Case Studies for Use in Colleges and Universities

Updated: Dec 17, 2021

Hi, friends!

I'm so excited to share with you my new collaboration with SAGE Publishing, the global academic publisher of books, journals, and other library products and services.


I've signed on to be the series editor for a set of new business case studies on the field and practice of customer experience (CX).


I'm so excited about this because it creates an opportunity for the CX professional community to deepen its involvement with CX in the academic world.


The call for papers is active now. It is open to all.


I encourage my colleagues to take a look and consider contributing. You don't need to be a Ph.D. to contribute! You just need to have a good lesson to share.


What is a business case study?


A case study teaches students about real-world business problems and solutions. Cases range from 1,500-5,000 words. They can be based on direct field experience, publically available information, or anonymized business scenarios. The aim of every case should be to equip students with the business knowledge they will need to be successful, future CX practitioners. See the author guidelines.

Why this? Why now?


Customer experience is well on its way to becoming a part of more university academic programs. And I'm a huge fan of peer-reviewed, journal-oriented learning materials that you often see in the university setting.


However, that material is usually targeted toward researchers and professors, not necessarily students who aim to become CX practitioners. Business case studies fill a gap. They are available to professors and students in the same way SAGE's journals, books, and other materials are available.


What can case study authors expect?


Prior to collaborating with SAGE as the editor for this series, SAGE accepted two of my business case studies for publication.


I can tell you that preparing my first manuscript was one of the most rigorous things I have ever done. The process took some time. All case study and teaching note drafts go through a double-blind peer-review process to ensure integrity, clarity, balance, and accuracy in the content.


But this is nothing to be afraid of. In fact, the level of rigor that goes into publishing a case study with SAGE for use in the university setting is something I know many of us in the field have wanted to see more of in recent years. In some instances, SAGE may assign developmental editors to help contributors finalize their manuscripts.

Business case studies are available to professors and students in the same way SAGE's journals, books, and other materials are available.

What's next?


Take a look at the call for papers for a list of idea starters and potential topics. Then:

  • Prepare your case study and accompanying teaching notes by or before the deadline, according to the writer's guidelines and templates.

  • Follow the directions to upload the case study materials to the SAGE author portal.

  • Be responsive to feedback, suggestions, and deadlines for revisions from peer reviewers.

What do authors get?

  • Scholarly publishing credit.

  • The benefit of working with peer reviewers and editors who want their writers to be successful.

  • Payment if your case study is accepted.

  • The opportunity to educate tomorrow's customer experience leaders.

Reach out to me if you want to brainstorm topics or just soundboard your CX case study idea.


Join me on LinkedIn, Twitter, or Instagram.

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