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  • Writer's pictureStephanie Thum, Ph.D., CCXP

Igniting Creativity: Balancing a 9-to-5 and a CX Passion Project

Updated: Jan 22



Juggling a 9-to-5 and a passion project can ignite one’s creativity.


Even as I've been exploring another professional world away from CX over the past few years, my passion project has been working with SAGE Publishing to create, shape, contribute to, and collaboratively grow a repertoire of student-oriented, peer-reviewed classroom materials for the next generation of CX pros and their university professors. SAGE is a global academic publisher of books, journals, and other library resources.


Exciting news—SAGE has just released its 2024 CX business case originals collection, which includes two of my cases (and teaching notes for professors). One case explores creating client advisory boards, while the other delves into online customer reviews as a source of small business customer feedback and competitive business intelligence. In 2022 and 2023, I contributed seven other CX cases to the series. SAGE makes the entire collection available via university libraries worldwide.


I’m thrilled that the CX collection, as Rebecca Frankel at Sage and I envisioned it in 2021, now has a rolling deadline for contributions. This call for papers is an opportunity for anyone interested in working with a reputable publisher to put their CX lessons in front of students. You don't have to be a Ph.D. to contribute.


Kudos to Aileen Day for steering the CX series editorial ship, and congrats to all the 2024 series contributors! Here's to nurturing the flames of intellectual curiosity! 📚


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