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COVID19 E-Commerce Stats Are Staggering. What Now for Businesses?
This article originally appeared on The Future of Customer Engagement and Experience . Mind-blowing. Eyebrow-raising. Staggering. No matter which word you use to describe it, there have been some remarkable COVID-19 e-commerce stats coming out recently in connection to the COVID19 pandemic. For example, some traditional brick-and-mortar retailers saw online orders go up by 42% in the U.S. and Canada in just a couple of weeks alone, according to this article . There was a 218

Stephanie Thum, Ph.D., CCXP
Jun 25, 20203 min read


Comfort is the Ticket: Getting Air Travel Customers Back Post-COVID-19
By Stephanie Thum, CCXP Photo by Pixabay Getting your customers back post-COVID-19 isn’t going to be about slick marketing slogans,...

Stephanie Thum, Ph.D., CCXP
Jun 9, 20203 min read


Proactive or Reactive? CX Industry Veterans Get Real About CX Strategy and Skills Now Versus “Then”
Being proactive rather than reactive is usually how most business leaders, including customer experience (CX) leaders, prefer to work....

Stephanie Thum, Ph.D., CCXP
May 21, 20204 min read


Measuring CX During a Crisis: Metrics That Matter When It’s Anything *But* Business as Usual
It’s safe to say that nobody wanted this to happen. Reacting to the COVID-19 global health crisis, companies are operating in crisis...

Stephanie Thum, Ph.D., CCXP
Apr 29, 20204 min read


Customer Inclusiveness: The ROI of closing the experience gap for ALL customers
This post originally appeared on the Future of Customer Engagement and Experience Diversity and inclusiveness have been front-and-center...

Stephanie Thum, Ph.D., CCXP
Apr 29, 20204 min read


Privacy Please! Everyone wants your personal data – here are 3 ways to protect it
It was the late-1990s. My then-boyfriend-now-husband and I popped into Radio Shack, an electronics store, to buy a small part for our...

Stephanie Thum, Ph.D., CCXP
Feb 28, 20205 min read


New GAO Report: Customer Experience Takeaways for Federal Government Agencies Beyond the IRS
The title of last week’s Government Accountability Office (GAO) report might fool you: IRS Successfully Implemented Tax Law Changes but...

Stephanie Thum, Ph.D., CCXP
Jan 19, 20203 min read


Book Review: Damned Lies and Statistics - What Customer Experience Pros Can Learn from Data Skeptics
Author's note: Sometimes the most helpful books on customer experience don't have the word "customer" in the title at all. I picked this classic up at my local library over the holidays and liked it so much that I decided to jot down some thoughts on why others in the experience management world might find the book useful, too. Metrics and measurements are a core competency for credentialed customer experience leaders. Companies need good statistics, experience data, and oper

Stephanie Thum, Ph.D., CCXP
Jan 14, 20202 min read


Wait and See: Four Ways To Keep The Customer Experience Going When Uncertainty Looms
This material was created in partnership with SAP and originally appeared on DigitalistMag.com , a website that was sunsetted by SAP. “Wait and see.” That phrase can be like a huge, red stoplight for businesses of all sizes when uncertainty looms. No matter if that uncertainty springs from the political landscape, like the upcoming 2020 U.S. presidential election, or company leadership is changing, or a merger is happening, companies often pause on making big decisions around

Stephanie Thum, Ph.D., CCXP
Jan 14, 20204 min read
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