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5 Academic Articles For Your Customer Experience Professional Development Reading List
Blogs, books, and podcasts are great for staying sharp on the latest trends in customer experience (CX). But academic literature on...

Stephanie Thum, Ph.D., CCXP
Sep 23, 20203 min read


Celebrating CX Successes With Experienced Women CX Leaders - Guest Post by Karyn Furstman, CCXP
Today's post is written by my friend and colleague, Karyn Furstman, CCXP. By Karyn Furstman, CCXP I asked my CX colleagues and...

Karyn Furstman, CCXP
Sep 14, 20203 min read


3 Conversations Customer Experience Pros Aren't Having But Should Be
CX is a mindset. Don't just bolt it on to your business. Bake it in. Most credentialed customer experience (CX) professionals know the...

Stephanie Thum, Ph.D., CCXP
Aug 21, 20203 min read


How Auckland Council Scored a Win for Government Customer Experience
Here’s the thing about customer experience wins in government: They’re rare. And when they do happen, they’re usually not as sexy as...

Stephanie Thum, Ph.D., CCXP
Aug 3, 20204 min read


Inspectors With Influence: How Watchdogs Sway Customer Experience Mindsets in the U.S. Government
If you've ever had to wait in line to pay longer than you spent actually shopping in a store, then you know there are few, if any...

Stephanie Thum, Ph.D., CCXP
Jul 28, 20203 min read


Can CX Practices Help Solve the Maze of Complicated Procurement Ecosystems?
Suppliers play a vital role in creating experiences for citizens and customers of U.S. federal government agencies. Yet, the government...

Stephanie Thum, Ph.D., CCXP
Jul 21, 20203 min read


Want to improve customer experience? Start with content!
This article originally appeared on The Future of Customer Engagement and Experience. Communication is fundamental to customer...

Stephanie Thum, Ph.D., CCXP
Jul 18, 20203 min read


B2B Influencer Marketing: They Can Own Your Brand Better Than You
If you’re someone who bristles when they hear the term “influencer marketing” and the thought of collaborating with an influencer in your...

Stephanie Thum, Ph.D., CCXP
Jul 13, 20204 min read


COVID19 E-Commerce Stats Are Staggering. What Now for Businesses?
This article originally appeared on The Future of Customer Engagement and Experience . Mind-blowing. Eyebrow-raising. Staggering. No matter which word you use to describe it, there have been some remarkable COVID-19 e-commerce stats coming out recently in connection to the COVID19 pandemic. For example, some traditional brick-and-mortar retailers saw online orders go up by 42% in the U.S. and Canada in just a couple of weeks alone, according to this article . There was a 218

Stephanie Thum, Ph.D., CCXP
Jun 25, 20203 min read


Proactive or Reactive? CX Industry Veterans Get Real About CX Strategy and Skills Now Versus “Then”
Being proactive rather than reactive is usually how most business leaders, including customer experience (CX) leaders, prefer to work....

Stephanie Thum, Ph.D., CCXP
May 21, 20204 min read


Measuring CX During a Crisis: Metrics That Matter When It’s Anything *But* Business as Usual
It’s safe to say that nobody wanted this to happen. Reacting to the COVID-19 global health crisis, companies are operating in crisis...

Stephanie Thum, Ph.D., CCXP
Apr 29, 20204 min read


Customer Inclusiveness: The ROI of closing the experience gap for ALL customers
This post originally appeared on the Future of Customer Engagement and Experience Diversity and inclusiveness have been front-and-center...

Stephanie Thum, Ph.D., CCXP
Apr 29, 20204 min read


Privacy Please! Everyone wants your personal data – here are 3 ways to protect it
It was the late-1990s. My then-boyfriend-now-husband and I popped into Radio Shack, an electronics store, to buy a small part for our...

Stephanie Thum, Ph.D., CCXP
Feb 28, 20205 min read


New GAO Report: Customer Experience Takeaways for Federal Government Agencies Beyond the IRS
The title of last week’s Government Accountability Office (GAO) report might fool you: IRS Successfully Implemented Tax Law Changes but...

Stephanie Thum, Ph.D., CCXP
Jan 19, 20203 min read


Wait and See: Four Ways To Keep The Customer Experience Going When Uncertainty Looms
This material was created in partnership with SAP and originally appeared on DigitalistMag.com , a website that was sunsetted by SAP. “Wait and see.” That phrase can be like a huge, red stoplight for businesses of all sizes when uncertainty looms. No matter if that uncertainty springs from the political landscape, like the upcoming 2020 U.S. presidential election, or company leadership is changing, or a merger is happening, companies often pause on making big decisions around

Stephanie Thum, Ph.D., CCXP
Jan 14, 20204 min read
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