Stephanie Thum, Ph.D., CCXPJul 18, 20203 minWant to improve customer experience? Start with content!This article originally appeared on The Future of Customer Engagement and Experience. Communication is fundamental to customer...
Stephanie Thum, Ph.D., CCXPJul 13, 20204 minB2B Influencer Marketing: They Can Own Your Brand Better Than YouIf you’re someone who bristles when they hear the term “influencer marketing” and the thought of collaborating with an influencer in your...
Stephanie Thum, Ph.D., CCXPJun 25, 20203 minCOVID19 E-Commerce Stats Are Staggering. What Now for Businesses?This article originally appeared on The Future of Customer Engagement and Experience. Mind-blowing. Eyebrow-raising. Staggering. No...
Stephanie Thum, Ph.D., CCXPMay 21, 20204 minProactive or Reactive? CX Industry Veterans Get Real About CX Strategy and Skills Now Versus “Then”Being proactive rather than reactive is usually how most business leaders, including customer experience (CX) leaders, prefer to work....