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Dark Patterns vs. Customer Experience Efficiency: HP’s Hold-Time Controversy
When HP intentionally added 15-minute support hold times, backlash followed. Here’s the leadership lesson about balancing customer experience, efficiency, and trust.

Stephanie Thum, Ph.D., CCXP
Mar 152 min read


When Sludge Becomes CX Strategy: Bureaucratic Harm as a Leadership Communication Issue?
Sludge is more than a nuisance. It's a communication choice made by leadership. Sometimes it isn't intentional. Sometimes it is.

Stephanie Thum, Ph.D., CCXP
Jul 4, 20252 min read


Building CX-Savvy Agencies: Notes from the GovLoop CX Community of Practice Webinar
While government agencies aren’t profit-driven, their leaders are still often held to business standards that mirror those in the private sector. That's why CX matters to everyone.

Stephanie Thum, Ph.D., CCXP
Apr 18, 20254 min read
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