We’re living in a marketplace where the price tag you see may be less about the product and more about the data trail you’ve left behind. The FTC seems to be saying those days are numbered. And they want the public’s input.

We're talking about dark patterns now more than ever, focusing on deceptive design and court cases. But one question remains oddly absent from the conversation: Where are the ethical organizational leaders?

CX professionals can help build a future where exceptional customer experiences go hand-in-hand with ethical business practices.