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3 New Industry Reports Track What Matters to the Candidate Experience and How Companies Are Measuring Up
Job candidates, like customers, are human beings who shape their perceptions of an organization based on their experiences.

Stephanie Thum, Ph.D., CCXP
Aug 8, 20244 min read


Customer Trust-Building 101: Close the Loop!
Collecting customer feedback has become a mainstay for companies that want to reap the benefits of customer-centricity. There are now more ways and more tools to collect customer feedback than ever before! But one of the biggest mistakes many organizations make is assuming that customers should just know—without the benefit of your communication—what you are doing with their feedback. Feedback can be rich with ideas for: Business development. Managing business and operational

Stephanie Thum, Ph.D., CCXP
Jul 15, 20213 min read


Why Customer Disvalue is a Bigger Threat than Dissatisfaction. Plus 5 Trust-Building CX Strategies.
It has been argued that trust is the currency of business. Earned in drops, lost in buckets, as they say. Nobody has mastered the basics of trust. And yet, the subject of trust grows more complex and more critical for businesses and government agencies, every day. We all want customers to trust us. We all want our businesses to thrive. But customer trust has to be earned. At the same time, you must avoid breaking trust. Here are five trust-building strategies to follow. 1. Un

Stephanie Thum, Ph.D., CCXP
Jun 2, 20213 min read
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