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Why Aren't We Talking About Ethical Leadership When We Talk About Dark Patterns?
We're talking about dark patterns now more than ever, focusing on deceptive design and court cases. But one question remains oddly absent from the conversation: Where are the ethical organizational leaders?

Stephanie Thum, Ph.D., CCXP
6 days ago3 min read


When CX Deceives: Leadership, Dark Patterns, and Ethical Responsibility
Dark patterns and CX ethics have never been a part of the CX leader's scope of practice. It's time for that to change.

Stephanie Thum, Ph.D., CCXP
Mar 272 min read


New Research: Balancing the Practical Ethics of Sludge in Government Customer Experience
Research on balancing the practical ethics of sludge in government customer experience, program design, and delivery.

Stephanie Thum, Ph.D., CCXP
Mar 242 min read


Influencer Marketing, PR, and ESG Principles: When Brand Trips Backfire
A new, peer-reviewed teaching case balances influencer marketing, PR, ESG principles, and ethics.

Stephanie Thum, Ph.D., CCXP
Jan 272 min read


Dark Patterns: What the Amazon Prime Case Illuminates About CX and Ethical Leadership
Explore how Amazon’s dark patterns case exposes deeper ethical issues in customer experience and how virtue ethics can guide CX leadership.

Stephanie Thum, Ph.D., CCXP
Oct 19, 20252 min read


Customer Experience Ethics in the Spotlight: Amazon’s $2.5B Dark Patterns Settlement with the FTC
The $2.5 billion Amazon "dark patterns" settlement illuminates deep ethical CX questions.

Stephanie Thum, Ph.D., CCXP
Sep 29, 20253 min read


Is Your CX Strategy Ethically Sound? 3 Major Cases to Consider
CX professionals can help build a future where exceptional customer experiences go hand-in-hand with ethical business practices.

Stephanie Thum, Ph.D., CCXP
Jun 17, 20242 min read


Customer fury, narcissism, and digital vigilantism: 5 studies on the stormy side of CX
Most of us would prefer to love our customers, but the feeling isn’t always mutual. Customers can be unruly. They can hate your brand, openly or privately. They can ignite social media firestorms with a single click on a smartphone. The risk only grows in complexity when employees can get burned out and lose faith in your brand. Understanding why is a solid step toward getting in front of the problems. Here are five recent peer-reviewed scholarly studies on the stormy side of

Stephanie Thum, Ph.D., CCXP
Jan 3, 20222 min read
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