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New Research: 4 Ways Marketers Can Use Online Customer Reviews to Unleash Sales Opportunities
These customer-written, public gems are about far more than just words on a screen.

Stephanie Thum, Ph.D., CCXP
Mar 24, 20213 min read


Harmful Red Tape & the Menace to Customer, Employee, and Supplier Experience
When Wendy Beban and her team got the chance to slash some red tape for the citizens and employees of Auckland, New Zealand, they charged at the problem like champs. Back then, if you wanted to report something as simple as a broken public park bench to the city, you had to call a government contact center, send a message to a generic government e-mail address, or go see someone at a government office, in person. That interaction then set off a 55-step manual business process

Stephanie Thum, Ph.D., CCXP
Jan 26, 20214 min read


Do CX Professionals Need New Leadership Skills Now? Four Longtime Execs Weigh In.
By Stephanie Thum, CCXP There are two big things that we know to be true about the world of customer experience right now. First, things...

Stephanie Thum, Ph.D., CCXP
Jan 18, 20215 min read


Power Up: Expert Tips to Supercharge Your CX in 2021
Show of hands, who’s ready for a CX recharge in 2021? The good news is, when you're setting priorities for your business in 2021, there are more options than ever for kicking things up a notch. What are some of those options? I asked some of my colleagues around the world, “What is the one tool, tip, or technology that customer experience leaders should take with them into 2021?” Here's what they said. Digital still reigns supreme for customer experience in 2021 “With the ris

Stephanie Thum, Ph.D., CCXP
Dec 22, 20204 min read


2021 CX Retail Trends: How to Defy the Dizzying Decline of Brick-and-Mortar
News headlines like these are enough to send a shot to the heart of Gen-X mallrats: Microsoft is permanently closing its retail stores...

Stephanie Thum, Ph.D., CCXP
Dec 15, 20204 min read


About that Call for a Federal Chief Customer Officer…
There’s no shortage of special interest groups in the U.S. that want to get the attention of the Biden-Harris administration right now....

Stephanie Thum, Ph.D., CCXP
Dec 11, 20203 min read


5 Leadership Communication Tips for a Digitally Mediated Working World
This blog post is sponsored by Mitel. My colleague, Lauren, hosted a virtual happy hour for her company’s customer experience operations...

Stephanie Thum, Ph.D., CCXP
Dec 10, 20204 min read


Privacy-Centric Vs. Personalized Customer Experiences: The New Balancing Act for CX
There are two big conversations happening about customer experience right now. There’s one conversation about data privacy being most...

Stephanie Thum, Ph.D., CCXP
Nov 18, 20204 min read


Conquering Paper, Red Tape, and Resistance to Change on the Way to IT Modernization
This blog post is sponsored by Pegasystems. Can we talk about red tape for just a minute? Because government is well-known for adding it...

Stephanie Thum, Ph.D., CCXP
Oct 28, 20203 min read


Improving CX In the U.S. Government: What Role Do the Watchdogs Play?
One of my most admired old bosses, a government agency leader, had a saying. “’Sometime next week’ is not a deadline! Be specific! What...

Stephanie Thum, Ph.D., CCXP
Oct 12, 20202 min read
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