Context is everything.


I founded Practical CX™️ with that reality in mind. I wanted to help clients cut through the deluge of "expert" advice and find practical strategies that make sense for their business. Focus areas include customer experience coaching and consulting, virtual event content, content moderation, and content strategy.

​To me, "Practical" is more than just a name. It's a core value in how I approach the work. Let's talk.

-Stephanie Thum, CCXP

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