I'm Stephanie, a Certified Customer Experience Professional.

Thank you for visiting my site.

Practical CX, LLC is currently on hiatus. Meanwhile, click on the blog to see what's in the works. ra

When I founded Practical CX, LLC I wanted to help clients cut through the deluge of "expert" advice and find practical strategies that make sense for their business. Context is everything, and it matters in how you approach your customer experience strategy and digital content. To me, "Practical" is more than just a name. It's a core value in how I approach the work.

"Practical is more than a name. It's a core value."
-Stephanie Thum, Ph.D., CCXP

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"Practical is more than a name. It's a core value." -Stephanie Thum, Ph.D., CCXP

"Practical is more than a name. It's a core value."
-Stephanie Thum, Ph.D., CCXP